Promoting magazines to male shoppers. The team at one of my stores cleverly created this display facing out into the mall to attract guys to the shop to look at our cricket, car and fashion magazines.
This is a clever move since it is mainly women’s magazines promoted in this way. I like that it’s near cards – we often get couples shopping for cards. This display keeps guys occupied.
I saw first hand the value of the display on the weekend with one guy who was walking past stopped and browsed two titles on the stand in the brief time I was at the store.
The display will be changed when 7 days is up.