Within ten minutes of being unpacked and put on the shelf this morning, the cover of Woman’s Day started to curl. Twenty minutes later, thirty minutes on the shelf, it was curled over as shown in the photo. I thought it was the air conditioning at my shopping centre as other titles curl from time to time. Then I heard from several other newsagents experiencing the same problem. The stock and the printing process for this cover appears to be different. I say that as someone knowing nothing about the printing process. I can see the result however, an obscuring of an excellent cover.
This could be a serious problem for Woman’s Day sales.
If a customer were to take that of the shelf; Advertising material will fall out further obscuring the cover. Just leaving a “Wom”.
great for l’oreal the company advertising inside front cover…..
peoples friend does this all year round, we just put a paper clip on the top cornerr of the mag.
this might not be possible for the super fast moving product
Same here…but being in Tassie we dont have air-con, so it must be just the paper.
We just catch the edges behind the mag to the right of it on the fixtures
YES THIS IS HAPPENING IN BOTH SHOPS I KEEP PUTTING THAT ONE TO THE BACK BUT WITHIN MIN THE NEXT IS CURLING WITH HUMMAN NATURE AS IT IS THEY ARE AVOIDING IT
It’s the clay coating on the cover stock. They’ve probably run the line to fast and not let it cure properly. If it’s still raw it’ll have a stench to it.
Could also be that it was unevenly applied so that it will feel streaky or very grippy, when you run your hand over the cover.