An endorsement from Oprah’s Book Club sends publishers printing an extra 500,000 copies of an anointed book. For years, the Oprah phenomenon has proved to be valuable to publishers and other businesses. Why else would Tourism Australia and Tourism NSW invest more than $3 Million bringing Oprah and her show to Sydney?
On Monday in the US, the second part of Oprah’s Favourtie Things show aired and she named the iPad the greatest invention of the century so far and her favourite thing ever.
This endorsement ensures mass market appeal for the iPad and similar devices. Cnet has more.