We have the Hallmark The Night Before Christmas recordable storybook and have been good, until the Target Christmas catalogue came out a week ago. Target gutted the price of this and a bunch of stock to kick start what I understand has been an awful Christmas for them so far. Rather than be seen as a direct competitor and lose on price, we have the Hallmark reindeer plush on offer for just $5 extra with the storybook. These reindeer retail at close to $15.00 so the combined deal is $10.00. On top of this we have the storybook priced at $5.00 off RRP. So, the total saving is $15.00. This takes us away from being a competitor of Target. Target does not have the reindeer.
The recordable storybooks are wonderful products. They provide a level of emotional connection between giver and recipient which goes far deeper than a regular gook gift. Kudos to Hallmark for this innovation and their backing of this with a national TV campaign starting tonight on Hey Hey It’s Saturday.