We have been promoting the Junior MasterChef mook at the entrance to our store this past week with immediate results.
Every customer entering and leaving the store walks past this display.
For the sake of change and to combat regular customer blindness we flip the stands around.
Our plan is to leave this Junior MasterChef stand in place at the entrance for at least another week before we consider moving it to another good location in store. Beinc Christmas, demand on prime space is high – hence the need to be creative with allocation.