The Julian Assange cover of Time magazine presents newsagents with a perfect opportunity to achieve excellent incremental business with this title. We have it placed prominently with newspapers. His arrest in London and the controversy around the WikiLeaks have ensured that Assange is easily recognised. This is another example of the attention we need to give to magazine covers. Covers like this one on Time magazine can drive sales.
Other retailers of magazines are unlikely to be tactical in placement based on a cover. This is another way we can demonstrate our point of difference.