Oprah on the front cover of the latest issue of Mindfood magazine earns this low volume magazine prime position with our women’s monthlies. Oprah’s in Australia in case you have been living under a rock. Maybe she can help achieve some incremental business for us. I’ll watch how the title performs – if we see movement by the weekend we will give it some more premium space time.
I am a big fan of newsagents putting out magazines when they arrive in-store. This way tactical decisions can be made based on the cover or some other opportunity with this issue of a title.