Folia is reporting a small net increase in magazines in the US in 2010. 193 launches and 176 closures. Australian newsagents who are not vigilant with magazine supply would find a more significant increase in range in 2010 than this. Magazine distributors want full trucks and more product is good for their business.
Trucks could be kept full with returns. This idea was raised in a comment on another post. How can we make this happen?