The Hallmark The Night Before Christmas recordable storybook is continuing to sell very well for us, across all of our stores. It is going particularly well in a store I have in Toorak. We are a destination for some while others buy on impulse when they notice our high profile display. The TV coverage by Hallmark has been a key factor in sales success as has the oversize book and the demo copy which we have out in the mall. It’s nice when a customer spends $29.95 on impulse in addition to their destination purchases.
Mark, is $29.95 the recommended price of these books, I thought they sold for $34.99RRP?
The RRP is $34.95 but we hasve a deal which enables is to sell them for $5.00 less.
I can’t understand why you discounted something that is selling so well .
We received an additional supplier rebate to fund this.
this is selling like crazy. i have sold them and reorder them close to $5000
The TV ad is clever.It is the grandparents voice on the book. Emotional marketing. I even bought one after seeing the ad. Love it.