The latest issue of frankie has been on the shelves less than a week and already a couple of my newsagencies have sold out. We are urgently chasing more stock. What a hit this magazine is!
We place frankie at the edge of our weeklies, away from the major weeklies since it attracts a different customer. This is why we like it at the edge of a section. We give the title half a waterfall. The brilliant covers make it easy to spot amidst all the colour of other covers.
It is odd, give the oversupply of non performing titles, that here we have a magazine title which continues to sell well and we have to continue to chase stock.
Frankie continues to grow for us too Mark, might start asking the customers why?
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Just checked with my 19 yr old – she likes the quality feel of the paper, loves the graphic design elements, trendy coverage of topics, doesn’t esp go for the “valley girl” fashion but then she is a bit different in her own personal style. She gives it 9 out of ten and has NEVER read AWW, NI,WD,Dolly Girflriend NW etc etc.
Sell heaps of Frankie here too
:))
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