Distribution issues aside, magazines remain an important part of any newsagency business. We are promoting them to our Christmas shoppers with this coupon on all receipts.
I created our Magazine Club Card in August 2004. It is an important and valuable point of difference for us over the supermarkets and other retailers selling magazines nearby.
We have found the coupon on receipts to be an effective way to communicate this point of difference to customers buying greeting cards and other items. We use the same coupon approach to promote non magazine opportunities to magazine customers.