A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the Australiam Women’s Weekly

aww-jan2011.JPGWe are promoting The Australian Women’s Weekly in our prime women’s magazine section as well as next to our newspapers this week.

This newspaper location is working a treat for us – generating good sales from a simple and tactical display.

While this space is premium, AWW is earning its keep.  It’s great to see someone come in for a  newspaper and purchase AWW on impulse.  It’s better that we get the sale than a supermarket or some other retail channel.  I’d encourage other newsagents to try this co-location approach.

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