More women shop in newsagencies than men yet our businesses, which depend on women for survival, are designed by men.
Why is it that we do not have women designing newsagencies?
If we did, what changes could we expect to see in newsagency layout and the overall experience provided by the shop fit?
Too often, a newsagency shop fit is approached as a carpentry job when it should be approached as the single most important business development and positioning investment by the business.
If you expect to attract women to your next shop fit, consider adding their voice to your design team.