We put four copies of the latest issue of She magazine on the shelf on Friday morning. They sold out in three days. Nice. This is another title which responds well to tactical placement. We did two pockets across directly below two half waterfalls of the latest issue of The Australian Women’s Weekly. Okay so four copies is not that many. I’m happy as I bet most of those four were impulse purchases – the best kind of magazine purchases for a newsagency.
Well thought out tactical placement of magazines often pays off. this is why I prefer to put magazines out myself – there is too much at stake for the business.