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Promoting Take 5 and the chocolate bar

t5-choc.JPGThe latest issue of Take 5, out yesterday, comes bagged with a free Celebrity Slim chocolate bar as part of a Connections promotion.  We are leveraging the opportunity with an in location display plus an impulse display at the counter.  The counter position worked a treat yesterday with good sales.  It’s nice to see a newspaper customer impulse purchase a magazine.  This is the kind of magazine promotion I like (yes, even though the magazine is bagged).  It is easily understood, well pitched at the Take 5 consumer and taps into a topic of real interest – weight loss.

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