We are promoting the Valentine’s Day themed BIG crossword from Lovatts with our Valentine’s Day range. Regulars here will know that we do this every year. It’s a successful move! While most of the stock is split between our weeklies section and the crossword section, this small placement always drives incremental business. It is especially appealing to some of our older customers. I have seen them pick up the crossword book and then a card. Who knows, if the crossword book was not next to the display they may have never purchased a Valentine’s Day card.