In the move to our temporary location in August last year, from 330 Sq M down to 97 sq m, we had to pare back on a ton of stock. Our range of Australian note cards were not put into the smaller store. No customers asked for them. While sales were good in the bigger store, that they were not asked for suggested in our new location they were mainly purchased on impulse.
We realised the truth of this in the past week when we put the note cards back into a high traffic location. They started selling right away – usually at least two packs at a time.
Making changes,even small changes, in our newsagencies every day can help us uncover opportunities which we may have thought passed us by.