A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Valentine’s Day at the counter

knx-val-counter.jpgWe are promoting Valentine’s Day behind the counter are one of my stores this week.  This display is what customers see as they present to pay for their purchases.  It’s a practical and attractive display promoting cards and some other Valentine’s Day items.  Too often, cards are not part of gift and seasonal displays in stores.  Yet it is greeting cards which deliver a superior margin.  So, we have a good range of Valentine’s Day cards in our display behind the counter.

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