Okay we have had a few days promoting the new Greek cookbook from ACP in several tactical ways. I blogged last week that I expected this new cookbook to sell well. It is. The counter approach is working particularly well, generating some good impulse business. You can see from the photo that one of my stores has it as their Magazine of the Week. This counter placement follows the principles outlined in my blog post yesterday – an un-cluttered counter with feature items given appropriate space and placement to shine. It’s nice weeing someone add this cookbook to their existing purchases when they reach the counter. It certainly says something about the value of what can be sold on impulse at a newsagency sales counter.
I’d encourage newsagents to give this title a go in tactical locations, in addition to placement with the ACP cookbook range.