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Promoting marie claire beauty

mc-brandext.JPGWe are promoting the Priceline supported marie claire beauty brand extension with tactical placement in a full face display unit next to marie claire itself. We also have a pocket placed with our volume weekly titles – we cycle a range of titles through this high traffic weekly location with good success. I am pleased with the allocation by Pacific Magazines – it is respectful of the sell through of the parent title.  Too often brand extension supply quantities do not reasonable reflect sales of the parent title, leaving us with a cash flow challenge.

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