We are promoting both Total Girl and K Zone magazines with this aisle end display which points onto the dance floor.
Just because kids magazines are challenged, as I wrote last week, it doesn’t mean that we should stop promoting them – indeed, the opposite should be the case. By bringing these two titles from their usual location at the rear of the store to the main stage we will hopefully reintroduce them to shoppers.
We are chasing a measurable sales lift and as we do with every display we will track and learn from the results.