We are promoting Cleo magazine with a waterfall display backed up against a pillar pointing out onto the dance floor.
I love the consistent colour theme of the product and the marketing collateral. This combines for a stunning look in-store.
Cleo had a rough audit, down 14.12%. Through this display and plans for the title in the second week of the on-sale we are doing what we can to at least drive sales in our newsagencies.