We are promoting the latest issue of New Idea with the power end display shown in the photo facing onto our dance floor. We selected New Idea because of the Schapelle Corby story and because we like the magazine. New Idea sells well and responds well to feature promotion like this. We know from sales history that SchapelleCorby related cover stories achieve a lift in sales. So, promoting this issue beyond the usual promotion makes sound commercial sense.
We will leave the display up until at least Wednesday when we will assess sales and demands on space – like any newsagency we have limited premium display space available.
We also have this issue of New Idea in an impulse purchase location at the counter as well as the usual location for the title.
we make promotion decisions such as this based on the sames we think we can achieve. While publishers do pitch for attention in newsagencies, it is important for each of us to promote what we know we can sell and, especially the titles for which we can achieve incremental business. After all, it is margin dollars which you can bank.
So are you going to donate your “margin dollars” to assist Schapelle with her medical treatments? Of course not, because it’s all about cashing in on other people’s misfortunes!!
The justice system found her guilty. I don’t see a need to support any effort to free her.
Of course you don’t. You’re just as blissfully ignorant as the rest of the dumbasses who want to cash in on someone else’s misfortunes. Why question the injustice while it continues to line your pockets??
Free Schapelle, it would make a hell of a lot more sales if they found out she was innoscent ,but whats the chance of that hapening .
Ever since the other day when some other follower replied to a mesage i sent in 12 months ago i have been reading up on ol Schapelle and it amazes me how the whole family at one point has been done for drugs but yet you all believe she has done nothing and was set up .