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Promoting The Outdoor Room at the counter

magoutdooroom.JPGWe are promoting the latest issue of The Outdoor Room at the counter.  This impulse purchase location is proving to be successful us in promoting home and living titles so it was an easy choice for promoting The Outdoor Room.  We will leave the display up for a week.  If we see good uplift and we have a demand on display space, we will locate the display for The Outdoor Room elsewhere.  As I have noted here recently, we think carefully about all of our displays.  Our space allocation and display time investment are all about driving a financial return.

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