Click on the image for a better look at the stunning display creates at newsXpress Ballarat in Victoria to promote the classic Children’s Birthday Cake Book. As I mentioned last week, this cookbook is selling extremely well. I know of stores where more than 50 copies have been sold. This display at Ballarat is designed to leverage off the already proven success. Customers see it as they enter the store. Since most purchases are on impulse, the additional margin dollars per sale are tremendously valuable. I’d urge newsagents to copy the idea.
Check out other recent magazine promotion successes I blogged about earlier in the week.
Just a note on the birthday cake book. The newsXpress newsagency marketing group identified this as a sales opportunity prior to its release last month. It provided its members with tactics for driving sales success. The result is above average sales and extra margin dollars banked. The group had the same success with the Slow Cooker cookbook last year with ACP air freighting in additional stock to keep up with newsXpress demand.
I’d be glad to receive photos from any newsagency of stunning displays which are driving exceptional sales. The more we can share and motivate the better.