A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the GOGO partworks

mag-gogos.JPGWe are promoting the first issue of the GOGO partworks collection with a terrific display behind the counter.  With threee new partworks in store at the same time and with space demands high because of Easter and other promotions, it is a challenge to give a launch like this enough time in the spotlight to achieve what it can.  This behind the counter space is premium so the best we can offer is a week before we go all out for Easter.

We are busy promoting our putaway service to customers and hoping that the distribution system works and we get the stock we need. I estimate that in more than 50% of cases after issue 6, newsagents do not receive the partworks stock they require.

0 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image