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Alternative gift?

alt-gift.JPGCheck out the sticker on the bag containing Cardmaking and Papercraft.  This was stuck on all copies we received.  I am curious about what Alternative Gift means.  I take it to mean – hey, consider buying this magazine as a gift.  If that is the case then the sticker is poor quality for the purpose.

If anyone else has ideas as to what the text on the sticker could mean I appreciate hearing them.

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  1. Simon

    I imagine it means the free gift the consumer gets with the mag isn’t the one that’s advertised on the packaging. Import limitations possibly.

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