Temptation Busters, connected with the popular The Biggest Loser TV franchise is an ideal product to be promoting next to Easter Eggs right now. At least that’s what we think. It makes us smile. At $3.95 this is an easy impulse purchase decision. With the TV show performing well in the ratings, the book is sure to be easily understood and of considerable interest.
With a margin of more than 50%, this book is a nice extension to the traditional newsagency shopping basket.
We hope to sell out in a few days as there are more books in the Book Sale which will work in this counter location – we have two counter locations for promoting this type of product, the other being the location I blogged about yesterday.