We are enjoying a traffic spike thanks to our Easter Book Sale. The four page A5 flyer is an excellent promotion tool for facilitating this traffic spike. This, along with an appealing display and other activity is helping us make the most of the opportunity.
We try and run four book sales a year rather than a year round book department presence. The four seasons which we find work for us are:Easter, Father’s Day, Christmas and one other – either mid year or Mother’s Day.
The book mix is vital – kids, food, self help, reasonably current fiction and weight loss.