I was in Borders on the weekend to spend a gift card before they stopped honoring these from last night and noticed signs in the usually busy and now deserted magazine department at a Borders store reflected the challenges of the retail group trading under Administration. Coming soon! New issue magazines will be in next week. Lack of current issue stock is death to any magazine department, especially one where range is promoted as a point of difference – as has been the case at Borders.
The issue of kicking a business when it is down notwithstanding, newsagents with a Borders store in their shopping centre should check out the Borders magazine department and if they find it depleted as I saw they should increase their attention on their own magazine department. Promote magazines inside and outside the store. Talk to Centre Management about an off location promotion. Try and attract Borders magazine shoppers to your business.
Just got a promo that offers a e-reader with a $30 Borders voucher for book top ups when customers make a purchase in my shop, not real sure if I should put it up or not?
I do not want customers coming back to me if they cannot redeem the voucher or the thing cannot be reloaded. It looked like a good idea at the time but not now.