I am not sure what is going on with our supply of Great Walks magazine. I like this title but not to the extent of being supplied to achieve a sell through of only 30%. This month we received 7 copies. We will probably sell the usual two copies. I have looked back at sales data for the last six issues – given the supply algorithms I am told are in place, we should have received maybe four copies, not seven. We will give all seven copies of the latest issue a crack but will look at early returning three copies if we do not see movement by the start of week three.
As I noted, I like Great Walks. I just wish that it was a destination title, that shoppers would come in asking for it. But I could say that for a ton of special interest titles.