We are co-locating a selection of British weeklies and monthlies toward the front of the newsagency, with our co-location display of Australian weeklies – to leverage the interest in all things British as a result of the royal wedding. We see it as a good opportunity to remind shoppers who only enter the front half of the newsagency that we have an excellent range of British weeklies and monthlies. With all the activity planned around royal wedding coverage over the next month, the opportunity to up-sell is considerable. I’d urge newsagents to seize the opportunity of the spike in magazine interest over this time.
We have purchased tiaras for our staff to wear for the Royal wedding and we are going to have small cakes on a tiered cakestand in with the AWW cakes & slices book and we will offer the cakes to our customers (we were going to make cucumber sandwiches but we thought it might get a bit messy.
Unfortunately, when I asked for more copies of the WD Wills and Kate book they didn’t have any more (the day after we got them I might add) so when we want to leverage something we can’t get the stock – amazing??????