Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The missed opportunity of free newspapers

April 23rd, 2011 · No Comments

I am surprised that all the free newspapers around – at Fitness first gyms (Fairfax), at the airports (News mainly) and the free subscriptions with AFL membership (Fairfax) – are not provided with a deal to convert the freebie collector into a customer.

Not that I was a stuck on ad.  However, if the freebie campaigns are about attracting people to the product, why is there no effort to get customers to take that step?

Unless the free newspapers serve a different purpose.


Category: Newspapers

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image