Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Interesting ACP research on magazines

Mark
April 26th, 2011 · No Comments

Research conducted for ACP and released to advertisers earlier this week will interest some newsagents who want to know what consumers are thinking in this marketplace.

The How We Live: A Love Affair With Food and Homes study found that over 87% of respondents look to magazines for solutions for their homes and 82% want magazines to provide food ideas.

Home and Living and Food are two solid categories in newsagency magazine departments.

Hopefully, ACP will share the report from the stud with newsagents.  From the bits I have read it would be most useful in ranging and marketing decisions.

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Category: magazines

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