Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Re-launching Large magazine – an opportunity for newsagents

Mark
April 28th, 2011 · No Comments

large.jpgHarry Rekas, the publisher of Large magazine, has contacted me seeking feedback from newsagents in advance of the re-launch of this quarterly ($10) title.  This is an excellent opportunity for newsagents to engage directly with the publisher prior to launch.  I see Large as presenting some excellent opportunities for city based and some regional newsagents.

As Harry says …

Large is provocative in nature with a blend of irony, satire, politics, images, essays, fashion, interviews and stories…. Vice and virtue done in an irreverent manner

The launch issue of the new Large has a political satire/cartoon theme featuring a photographic interpretation of one of Robert Crumb’s illustrations on the cover. The magazine will be packaged in a brown paper bag (not sealed) with the ‘piss boy’ logo on the bag which I hope will differentiate the product and via its use in the marketing and PR will help make the product standout and recognised on the shelves

While not for every newsagent, Large is a title with which we can show off our point of difference over other retailers of magazines.  I’d certainly give the title a crack in my newsagencies.  I like that it comes in a brown paper bag – this will make it stand out and attract browsing.

Harry would appreciate your feedback on the title.  Click here for the media kit.  Click here to email Harry.

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