Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Driving country themed magazine sales

Mark
April 30th, 2011 · No Comments

countrytitles.JPGCountry themed magazine titles continue to perform well.  We facilitate this by ensuring that the titles are placed together.  I am pretty anal about this. Too often I see newsagencies (and my own stores) where country titles have been allowed to drift away from each other.  Placing them together like this is more likely to result in two or more titles being purchased in the same sale.  That is what I have found over the years.

We regularly refresh the layout to share the full facing opportunity at the front of the display – covers of these titles are vital to driving sales.

We have also had success co-locating country titles with a weekly impulse display (or at the counter is space permits), achieving a nice jump in sales.  Breaking a category of titles, like country,  out of their usual location is tremendously valuable for reminding shoppers that you have titles in this space.

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Category: magazines · Newsagency opportunities

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