We were able to get more stock of the Justin Bieber one-shot from Pacific Magazines and so we recreated this simple tactical display at our counter. It is already selling again. I wonder how many other newsagents are doing this – chasing extra stock of a one-shot special interest title like this when it sells out. Some newsagents I know refuse as they see the sell out as the end of their obligation. My view is that if I can make money by ordering more why not! While Bieber’s star will wane (please!) I am happy to make money from good basket building impulse purchases by our customers.
As much as I can not stand the annoying little boy, my tween and teenage girl customers do. Our initial order was 36 which we sold out of, so we reordered 30. They came in on Monday and we only have 20 left now. We have a display set out facing our shopping mall which has helped sales as well as that, his concert on Monday and Tuesday nights also played a part.