Our team at Knox has placed the latest issue of The Monthly at the counter next to triple j magazine. The two Chris Lilley covers work well together. Yesterday, not long after creating this display, a customer purchased both titles purely on the strength of the Chris Lilley cover stories. I’d encourage newsagents to consider copying this approach at their counters. Lilley is receiving a ton of publicity at the moment for his forthcoming TV show. No other retailer will promote these titles in this way.