We have been enjoying good sales from our Mother’s Day Book Sale with shoppers usually buying at least two books in each sale. Since we are not a book shop, many book sales are in addition to the destination purchase of cards, magazines or newspapers. Given the good margin, book sales are performing a welcome role enhancing our overall margin story. We have been promoting the Book Sale with a terrific catalogue featuring Mother’s Day focused titles as well as with tactical placement – to drive the impulse business.