We have been promoting our three top-selling health related magazines for women with this full face display in our women’s interests section. This is in addition to a co-location campaign for each which sees the titles in another location in store. In addition to showing off the full cover of each magazine, our goal with this placement is to drive sales of more than one title.
Our women’s interests section is next to women’s fashion.
We won the display prize of $500 for the new Australian Prevention magazine and I’m have had big success grouping the womens health mags in this way, I add in BHG Diabetic living and Womens running and fitness mags and yoga from time to time, and gradually the putaways are building up….takes time but a chat at the front counter when the customer buys really works to build up their basket of interests – word of mouth is such great advertising.