The current issue of Reader’s Digest is (poorly) stuck to a free puzzle book.
The A4 puzzle book means that Reader’s Digest does not fit into the usual stand for this title.
Something about the package does not work. Either the weight of the two titles makes them easily fall apart or the adhesive is not good enough. Either way, the package does not work as a package.
As for the promotion itself, it seems odd to me in that it does not appear to connect to the core content of Reader’s Digest.
More broadly on the title itself, as I blogged in March, data I have seen suggests that reader’s Digest has a sell through rate of around 25%, making it of questionable value for all but a few newsagents.
Who is promoting who here?
Talk about reverse marketing:
OOH a free Reader’s Digest with every puzzle book sold! 😀
Awkward to display but we have only two left when we usually sell only 1 or 2. We had to relocate them so maybe its the new position.
Our few Reader’s Digest customers struggled to find it, even though it was in the same spot. I think the very ‘busy’ look of it threw them, and the size.
STOPPED MY SALES I THINK THE CUSTOMERS THINK ITS A PUZZLE BOOK WITH A FREE READERS DIGEST AND WE ALL KNOW THE FREE MAG IS AN OLD ISSUE