We have just received the fourth delivery of this Justin Bieber one-shot published by Pacific Magazines. We ordered more because the last delivery sold out, again for the third time. We have also ordered more of the photo packs from Network Services as they have sold out, again for the third time.
Thanks to the sale or return model we can order the stock with little risk. Take the compliment magazine distributors!
Too many newsagents to not chase extra stock when they sell out. If we had been so lazy and ignorant with this Bieber title then we would have missed out on close to $500 in revenue from this title and plenty more in additional product purchased when people drop in attracted by this title.
We look at titles as they arrive carefully, seeking out opportunities to leverage current topics and to chase business which might otherwise elude us.
We have the new Justin Bieber display at the front of the shop on an impulse display facing into the shopping mall.