Morrison media, publisher of frankie and other titles, has just issued a press release outlining the launch of a new resource hub for retailers like newsagents. here are some key points from the press release:
The hub provides a platform for magazine retailers such as newsagencies to access helpful hints, free ‘point of sale’ material and timely information on the Morrison Media product range, which includes magazines, photo annuals, recipe books and photography books.
Morrison Media’s Circulation Manager, Alf Santomingo said “Morrison News is an open forum which will help create an open dialogue between our publishers and retailers to share relevant information, ideas and feedback for the benefit of all parties.
“While information is often provided about new issues and products to retailers, we’re going a step further to provide a place where retailers can freely access additional point of sale collateral and examples of how to make the most out of it, including showcasing how others are leveraging titles to up-sell and cross-sell other stocked items in their store,” he said.
This new hub created by Morrison Media will be a valuable resource for proactive newsagents.
Well done Morrison. Your frankie magazine is selling very well.