We are promoting the latest In Style magazine with this aisle end display. It’s The Style Issue and our team have been careful to try and reflect the quality of the issue with this display.
This is an excellent issue of In Style to promote as it is more likely to be purchased by infrequent purchasers of the title. I’d encourage enwsagents who have not done so to give this issue feature treatment.
In addition to this feature location we also have the title with our fashion titles elsewhere in the store. We will run the co-location strategy for a week as space is in high demand.