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UFC magazine struggling

ufc-slow.JPGWe are struggling to sell UFC magazine at anything near the volume achieved for the near sell-out issue 1.  We are featuring the title with an in-location display and have given it a co-location run as well.  The interest isn’t there.  It may be that UFC magazine is less of a newsagency channel title and maybe more of a convenience or other channel title.  Only audit numbers will ultimately tell.  In the meantime we are looking to scale back our stock exposure as there is no point in unopened bundles sitting in the back room.

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