We are promoting A ROYAL SOUVENIR from ACP magazines at the counter between our two daily newspapers as well as at the front of the newsagency facing into the mall and with our weekly magazines. We have The Australian Women’s Weekly next to this as the souvenir is a brand-extension of AWW making such placement logical. Calling the publication a souvenier is smart as I think we are in that market now where people are more likely to buy a Royal Wedding product as a keepsake than for news.