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Better placement drives sales of Women’s Health

womensmags.JPGWe are following the placement advice of Pacific Magazines and placing Women’s Health magazine in with our women’s interests titles.  See the photo from our women’s section.  This is a co-location for us as we also support the title at the front of the store – usually either with a feature display or in a pocket placement with our impulse weekly titles.  Pacific has completed research which indicates that the title performs well when located next to women’s interest titles, such as marie claire.

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