We have refreshed our ACP cookbook offer with this ACP supplied display unit facing on to the dance floor. This feature location display is in addition to an excellent display with food titles in our magazine department. This feature location promotion will remain in place for a week. We will then refresh the range of ACP cookbook titles before using the display unit for another selection of ACP titles.
Card shoppers see this display and this helps drive sales of cookbook titles as birthday and other gifts – something which is less likely to happen if you leave the titles in the magazine aisle.
Every impulse purchase helps.
Cookbook promotion seems ideal for this time of year in the lull between Mother’s Day and midyear stationery sales. People seem more responsive as the weather gets colder. We struggle to find room to do cookbooks justice most of the year.