We have been running a Toy Sale at the front of the newsagency for the last week. It has done a terrific job attracting shoppers in from the mall … generating good sales from the sale and from other departments – cards, magazines and stationery.
We don’t have a shop window as such – these displays we create facing into the mall are our window. We obsess about creating displays designed to pull in people who are walking past the shop. We go for displays which position us outside the mainstream newsagency display because we don’t want people shopping with us with their expectations of what a newsagency would offer.
Click here to see the display which has been running alongside the Toy Sale display.
As for the Toy Sale itself. We purchased well known brand toys at excellent prices. Our margin is healthy even though we are selling the toys at below their usual retail price. The display is a mixture of amazing deal prices and higher. We are following the pricing approach of the majors.
Notice the placement in relation to cards. People can pick up a gift and a card in less time than it would take to shop in a major … and they can see that the pricing is competitive.
Mark,
Which toy wholesalers do you use ?
The display looks terrific Mark – only wish I had the space plus a visual merchandiser to put something as good as this in our newsagency. 🙂