We have been promoting Diabetic Living, Cooking for Diabetes and Dealing With Diabetes with this display behind the counter at one of my newsagencies. Connecting the three diabetes related magazine titles is designed to drive sales, ideally of two or three of the titles in one sale.
I’d encourage newsagents to try promoting titles like this behind the counter. It works. I saw it myself at the weekend when a customer came to the counter with a greeting card and a newspaper. They purchased one of the diabetes related titles on impulse from the behind the counter display … nice incremental business, delivering a more valuable basket in this instance.
This type of display is easy to do. All it took was to bring the titles together and create something which is visually eye catching and at a good height to attract shopper attention at the counter.
I’d note that it is through displays such as this that newsagents can show off their point of difference. You will not see displays like this in supermarkets or convenience stores.